Q&A Dentists most common marketing questions

This dental marketing expert Jackie Ulasewich noticed she hears a lot of the same questions from her dentist clients. She thought it would be easy to share and answer them here to help make the task of marketing easier for all dental practices. You went to school to become a dentist, not a bookkeeper, office manager, or marketer. But as you’ve probably already heard, marketing is necessary to maintain and grow your practice. While I cannot help you navigate your way through bookkeeping or running an efficient office, I can demystify some of the most…

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Self-help does it work for dental practices?

Dentistry can be a pretty isolating profession. You spend most of your days in your office treating patients and doing your best to grow production numbers and the bottom line. So, when your practice is struggling, it’s easy to think you can handle things on your own, and that with just a little self-help you’ll be back on the right track in no time. Let’s hear from the experts (Sally McKenzie CEO of McKenzie Management) 3 reasons why self-help does not work for dental practices. “Self-help is usually not the answer. Consultants can offer a…

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Unilever launches Pepsodent Sensitive Expert

Unilever Ghana Limited, the manufacturer of household brands like Pepsodent, Keysoap and Lipton, has launched a new toothpaste for people with sensitive teeth. The new product, called Pepsodent Sensitive Expert, comes in three variants – Original, Gumcare, and Whitening, and offers rapid relief and prolonged protection from discomfort associated with sensitivity. Pepsodent sensitive expert works by using a unique formula to repair, relieve and protect; Hydroxyapatite repairs early damage that causes sensitivity, Potassium citrate offers pain relief, and Zinc citrate and Vitamin E strengthen gums. ‘All over the world, an…

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Kavo launches Smartmatic low-speed handpiece series

Kavo introduced its new Smartmatic low-speed handpiece series at CDA Presents in Anaheim and the Ontario Dental Association meeting in Toronto, both held May 4–6, 2017. Kavo’s new Smartmatic low-speed handpiece series made its debut at the California Dental Association meeting, CDA Presents, in Anaheim and at the Ontario Dental Association (ODA) meeting in Toronto, both of which were held May 4–6, 2017. As a successor to the established Intramatic E/ES series, the Smartmatic series fits alongside the Master and Expert series in Kavo’s product portfolio. The Smartmatic handpiece series boasts…

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Bisco introduces TheraCem self-adhesive resin cement

The Future is Here with the Next Generation Self-Adhesive Resin Cement Bisco’s new self-adhesive cement, TheraCem, is indicated for a variety of clinical situations and releases both calcium and fluoride. TheraCem by Bisco is a dual-cured, calcium- and fluoride-releasing self-adhesive resin cement indicated for luting crowns, bridges, inlays, onlays, and prefabricated metal, nonmetal, and fiber posts. TheraCem’s self-adhesive properties, combined with fluoride and calcium release, allow for a strong performance in a variety of situations requiring cementation. As a self-adhesive resin cement, TheraCem delivers the strongest bond to zirconia and most…

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