Q&A Dentists most common marketing questions

This dental marketing expert Jackie Ulasewich noticed she hears a lot of the same questions from her dentist clients. She thought it would be easy to share and answer them here to help make the task of marketing easier for all dental practices. You went to school to become a dentist, not a bookkeeper, office manager, or marketer. But as you’ve probably already heard, marketing is necessary to maintain and grow your practice. While I cannot help you navigate your way through bookkeeping or running an efficient office, I can demystify some of the most…

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Self-help does it work for dental practices?

Dentistry can be a pretty isolating profession. You spend most of your days in your office treating patients and doing your best to grow production numbers and the bottom line. So, when your practice is struggling, it’s easy to think you can handle things on your own, and that with just a little self-help you’ll be back on the right track in no time. Let’s hear from the experts (Sally McKenzie CEO of McKenzie Management) 3 reasons why self-help does not work for dental practices. “Self-help is usually not the answer. Consultants can offer a…

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